Win Rate Intelligence — Pattern Analysis
Win Rate +14pts YoY
312 deals analysed
Critical Win Questions
#1
SOC 2 Type II status
+22%
Answered in <2h wins 94%
#2
Data encryption at rest
+18%
Cited AES-256: 88% win
#3
Integration capabilities
+15%
Listed connectors: 81% win
#4
Implementation timeline
+11%
48h sandbox offered: 74%
#5
Pricing model clarity
+8%
Usage-based framing: 66%
#6
GDPR / data residency
+7%
EU pathway stated: 58%
Go/No-Go Signals
Historical win rate (deal type)
78%
Team capacity
Open
Answer confidence score
91%
Competitive density
Medium
Deal size vs avg
+40%
GO
Strong pursuit signal.
Security focus, high confidence content, team capacity available. Prioritise questions #1–3.
Win Patterns by Deal Type
Win Rate Trend — Answer Speed vs Outcome